Jollibee Group Wins Multiple Honors for Outstanding Public Relations and Marketing Initiatives at the 60th Anvil Awards
Mang Inasal emerged as the big winner among the Jollibee Group brands with two Gold Anvils for their Mang Inasalās Pork BBQ Media Launch and the #MangInasalKahitSaan Digital and PR campaign, and one Silver Anvil for the Love the Flavors, Love the Philippinesā campaign. The team shares their citations with their agencies: Grupo Agatep, VP Talent Management, DDB, PopUp, and Icons.
MANILA, Philippines. February 1, 2025Ā ā The Jollibee Group continues to solidify its leadership in public relations and marketing excellence in restaurant industry as it garnered multiple recognitions at the 60th Anvil Awards of the Public Relations Society of the Philippines (PRSP). The company received eight Anvil Awards, showcasing impactful campaigns that resonated with consumers and stakeholders alike.
Mang Inasalās Pork BBQ Media Launch and the #MangInasalKahitSaan Digital and PR campaign emerged victorious with a Gold Anvil in the PR Programs ā Marketing and Brand Communication and Best Use of Digital categories, respectively. This achievement underscores the brandās effective engagement and creative approach to the media, influencers, and social media in promoting its beloved menu offering and strengthening brand affinity among consumers nationwide.
Another notable recognition was Mang Inasalās āLove the Flavors, Love the Philippinesā campaign, which received a Silver Anvil in the PR Programs ā Arts & Culture/Heritage/Tourism category. The campaign effectively highlighted the rich culinary heritage of the Philippines while reinforcing Jollibeeās deep cultural connection with its audience.
Meanwhile, Jollibee also bagged multiple awards for its heartwarming and highly engaging social media initiatives. āShare the Joy of Love: My Kwentong Jollibee Valentineās Day 2024ā and āNanay ng Bayan: My Kwentong Jollibee Motherās Day 2024ā both received Silver Anvils in the PR Programs ā Best Use of Social Media category, reaffirming the brandās strength in storytelling and emotional connection with audiences.
Further showcasing its success in influencer marketing, the Jollibeeās Generation Joy Fixed Creators Program earned a Silver Anvil in the PR Programs ā Best Use of Influencer Marketing category. This initiative leveraged digital creators to amplify the brandās values and offerings authentically.
In the PR Tools ā Multimedia category, Jollibee JoyZone secured a Silver Anvil, recognizing its innovative approach in creating immersive digital experiences for consumers.
Finally, the Jollibee Groupās Global Corporate Communications team and Jollibee Group Foundationās public relations initiatives for the Farmer Entrepreneurship Program (FEP) bagged a Silver Anvil under the Public Relations Programs: Cause-related / Public Awareness / Advocacy category. The public relations campaign for the FEP implemented during the period employed a three-pronged approach: strategic partnership with broadcast news channel, content seeding through diverse social media channels, and taking media representatives to where the stories are. This recognition highlights the companyās commitment to uplifting smallholder farmers and fostering inclusive business practices that benefit agricultural communities.
āThese awards reflect our unwavering passion for crafting campaigns that truly connect with people, whether through meaningful storytelling, digital innovation, or community impact,ā said Kate Yu, Chief Marketing Officer of the Jollibee Group Philippines. āEach recognition fuels our drive to push boundaries, create more inspiring experiences, and continue spreading joy in ways that matter to our customers and communities.ā
The Anvil Awards, organized by the PRSP, is one of the most prestigious honors in the country’s public relations field. It recognizes outstanding PR programs, tools, and practitioners that exemplify excellence in strategy, execution, and impact. This year, the organization received over 500 entries and only around 10% made the cut after passing through different levels of judging composed of experts from different sectors.
With these remarkable wins, the Jollibee Group reaffirms its leadership in brand storytelling, corporate social responsibility, and digital engagement, continuing its mission to spread joy and make a difference in the lives of Filipinos worldwide.
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The Jollibee team has bagged four Silver Anvils for the following PR efforts: their Share the Joy of Love: My Kwentong Jollibee Valentineās Day 2024 and āNanay ng Bayan: My Kwentong Jollibee Motherās Day 2024ā social media campaigns with McCann Worldgroup Philippines, their Jollibee JoyZone initiative with Gigil Philippines, and the Generation Joy Fixed Creators Program with Hepmil Philippines.
The Jollibee Groupās Global Corporate Communications team and its social development arm, Jollibee Group Foundation, together with their PR agency Full Circle Communications, bagged a Silver Anvil for its three-pronged PR strategy for the Farmer Entrepreneurship Program (FEP).