OUR FOOD JOURNEY

1986

Launched the Food, Safety, Cleanliness & Condition Standards across our restaurants

2007

Established Supply Chain Quality Management System Audits for Vendors and Commissaries

2014

Introduced our Customer Satisfaction Survey in order to measure our performance versus our customers expectations

2017 – 2018

Voice of the Customer Platforms received the highest recognition in the 6thInternational Best Practice Competition, Dubai UAE in 2018, and the Best Practice Award for private sectors in the Philippines in 2017

2021

Celebrated our Global Food Safety Week with the theme “Safe Food Today for a Healthy Tomorrow”

2022

Smashburger, Coffee Bean & Tea Leaf, Chowking, and Jollibee named among America’s Favorite Restaurant Chains by Newsweek

Mang Inasal Wins at 21st International Business Awards | Jollibee Group

October 15, 2024

Mang Inasal shines as the only PHL restaurant winner at the 21st International Business Awards | Share: In a remarkable…

Smashburger Unveils Brand Transformation and New Menu| Jollibee Group

October 1, 2024

Smashburger® Ushers in a New Era with Brand Transformation and Enhanced Menu Launch | Share: Leading fast-casual brand debuts enhanced…

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Our FOOD Roadmap

We have identified three focus areas towards serving food people trust. Learn more about the goals we have set and our updates for each.

FOOD SAFETY & QUALITY

NUTRITION & TRANSPARENCY

Goal

Provide meal choices by advancing efforts on calories, sugar, sodium, artificial colors, plant- based offerings, and kids meals

Status

We introduced five meal options under the “Meals under 750 calories” category, available through Jollibee Philippines Website, App, and SOK in 2024

All Jollibee brand’s products worldwide are free of Trans-fat Partially Hydrogenated Oils (PHOs)

In 2021, we reduced the use of artificial colorant for Jolly Spaghetti sauce in the Philippines. In 2024, we phased out the use of artificial colorant in all of our pie crust for all of our fried pies across all Jollibee markets and we removed all colorant from our breading in our supreme chicken sandwich in the Philippines

Yonghe King Wins CCFA First Prize for Its Nutritionally Balanced Kids’ Meal Initiative in 2025

RESPONSIBLE SOURCING

Goal

Source key categories from suppliers who meet our environmental and social standards by 2035

ESG training for all strategic suppliers by 2025
100% of strategic suppliers for beef, dairy, poultry, palm oil, and packaging have full traceability by 2030

Status

We remain committed to advancing the goals established under our Responsible Sourcing Program, which focuses on key categories including poultry & eggs, beef, packaging, palm oil, coffee, and dairy, with the areas of focus on animal welfare, antibiotics, greenhouse gas reduction, and deforestation.

In North America, Jollibee, Red Ribbon, and Chowking restaurants continue to source 100% cage free eggs. In the US, The Coffee Bean & Tea Leaf company owned restaurants remain 100% cage free, while Smashburger increased from 90% to 97% of restaurants sourcing cage free eggs. In the Philippines, we further advanced our efforts, with Tiong Bahru Bakery and Common Man Coffee Roasters achieving 100% cage free egg sourcing in 2025. We continue to work on our glidepath to 100% cage free globally by 2035

Refer to the Responsible Sourcing section in our 2025 Sustainability Report for detailed progress

As of end-2025, 100% of our strategic food and packaging suppliers (FCPC) have undergone ESG training supported by supplier sustainability disclosures and reports. In addition, we conducted three live ESG Fundamentals Orientation and Learning sessions for FCPC suppliers to the Philippine market to reinforce shared expectations on responsible sourcing, environmental stewardship, and social compliance

We continue working with our strategic suppliers on their plans and identifying risks in achieving full traceability by 2030 for these categories

Ernesto Tanmantiong

President & Chief Executive Officer

“Our Sustainability Agenda serves as an anchor for sustaining our growth momentum while contributing to create a better future for all.”

Wally T. Mateo

Head of Global Quality Management

“We aim to build customers trust, create more value, and promote sustainability thru Food Safety & Quality Management Excellence.”

Ciarán Duffy

Vice President, Head R&D JFC Regional Brands, Head R&D Jollibee PH and Global

“We believe that transparency in nutrition and sustainability is critical in driving the highest quality of great tasting food to meet the evolving needs of our consumers.”

Arsenio Sabado

Chief Human Resources Officer

“Being resolute in our employees’ importance to JFC, we hope that everyone’s experience in and with the organization is an optimal and joyful one.”

Ruth Angeles

Global Organization, Leadership, and Culture Head & Philippine Regional HR Head

“It is our commitment to cultivate a culture where inclusion is celebrated, varying ideas are valued and encouraged, and everyone feels secure to be their authentic selves while contributing our best to JFC’s goals.”

Valerie Amante

Chief Legal, Ethics, and Compliance Officer
Assistant Corporate Secretary

“We strive to maintain the highest standards of ethics and compliance, ensuring that integrity, respect, lawful practices, and stewardship are integral to how we do business.”

Richard CW Shin

Chief Financial Officer
Chief Risk Officer

“We are taking significant steps in strengthening our commitment to Sustainability, in order to deliver meaningful impact.”

Michael T. Ong

President, Supply Chain Philippines

“Our vision is to leave a legacy of environmental responsibility.”

Jose “Pepot” Miñana

Chief Sustainability & Public Affairs Officer

“As a global food company, we are responsible and deliberate with our actions and their impact, and we are making our sustainability measures the way of the future.”

Kaustubh Wadekar

Chief Procurement Officer

“Through responsible sourcing, we aim to build a supply chain that reflects our values—ethics, quality, and care.”