Jollibee Group, Cargill work together towards a more sustainable future
September 12, 2023C-Joy Poultry Meats Production Incorporated, a joint venture between Jollibee Group and Cargill and one of the largest poultry processing…
OUR FOOD JOURNEY
1986
Launched the Food, Safety, Cleanliness & Condition Standards across our restaurants
2007
Established Supply Chain Quality Management System Audits for Vendors and Commissaries
2014
Introduced our Customer Satisfaction Survey in order to measure our performance versus our customers expectations
2017 – 2018
Voice of the Customer Platforms received the highest recognition in the 6thInternational Best Practice Competition, Dubai UAE in 2018, and the Best Practice Award for private sectors in the Philippines in 2017
2021
Celebrated our Global Food Safety Week with the theme “Safe Food Today for a Healthy Tomorrow”
2022
Smashburger, Coffee Bean & Tea Leaf, Chowking, and Jollibee named among America’s Favorite Restaurant Chains by Newsweek
STORIES OF JOY: FOOD
Jollibee Group Brands named among America’s favorite restaurant chains
February 6, 2023The Jollibee Group continues to spread Pinoy pride in the US! Newsweek, a premier news magazine and website, together with…
Our FOOD Roadmap
We have identified three focus areas towards serving food people trust. Learn more about the goals we have set and our updates for each.
FOOD SAFETY
Goal
Continue to serve great tasting and safe foods through rigorous audits and certifications yearly across all our stores, commissaries, and logistics.
Status
100% of our stores, commissaries, and logistics worldwide
undergo various internal and/or third-party assessments yearly.
*Covered in the scope are 12/18 brands for stores, 16/16 manufacturing plants, and 1/5 Logistics Centers
FOOD QUALITY
Goal
Responsibly source key ingredients from suppliers.
Status
In 2023, we created and deployed a responsible sourcing program for key categories: Poultry, Beef, Packaging, Palm Oil, Coffee, and Dairy; with the areas of focus on Animal Welfare, Antibiotics, GHG, and Deforestation.
To find out more about our Responsible Sourcing program, visit page 40 of our 2023 Sustainability Report
NUTRITION & TRANSPARENCY
Goal
Provide customers with a variety of options, by ensuring that our brands offer meal choices that are in line with JFC’s Global Nutritional Criteria, and the World Health Organization’s dietary guidelines, starting with Jollibee Key markets.
JFC’s Global Nutritional Criteria is measured thru meals that are 750 calories or less. Identified sodium, sugar, and fat reduction initiatives are to be in line with WHO dietary guidelines for adults.
Status
As part of our internal review, we have identified 5 new meals that have a calorie count of 750 or less, which we will begin to offer in key Jollibee Markets in Q1 2024. We are in the process of expanding our scope across our brands globally.
*Covered in the scope are Jollibee Key Markets: Philippines, United States, UK, UAE.
In 2022, Jollibee Singapore launched a zero-beef burger and won the Vegan Great Taste Award from People for the Ethical Treatment of Animals (PETA). Smashburger offered jackfruit-based veggie burger in partnership with Jack & Annie’s at locations in New York, New Jersey and Colorado. Looking ahead, we have initiated collaborations with various partners to create great-tasting plant-based foods tailored for the different Jollibee markets and aim to pilot these within 2024.
The Jollibee brand’s Responsible Marketing policy has been cascaded across all global regions in 2023, reaching every marketing team.
We do not advertise Jollibee products in any measured media channel where 30% or more of the media audience is under 13 years old. Placements for Jollibee advertising materials exclude child directed programs on TV and digital platforms 46 (Meta, TikTok, YouTube, Programmatic Advertising Platforms).
The scope will be expanded to include other Jollibee group brands in succeeding years.
View our policy here: Jollibee Responsible Marketing Policy
Ernesto Tanmantiong
President & Chief Executive Officer
“Our Sustainability Agenda serves as an anchor for sustaining our growth momentum while contributing to create a better future for all.”
Wally T. Matteo
Head of Global Quality Management
“We aim to build customers trust, create more value, and promote sustainability thru Food Safety & Quality Management Excellence.”
Edna F. Barin
Vice President for Research and Development, Jollibee PH Region R&D Head
“We aim to become a dominant Research & Development team in QSR, synergizing culinary arts and food science to bring great taste in food innovations.”
Arsenio Sabado
Chief Human Resources Office
“Being resolute in our employees’ importance to JFC, we hope that everyone’s experience in and with the organization is an optimal and joyful one.”
Grace Tan Caktiong
President, Jollibee Group Foundation
“We formed a foundation that works for and with our communities, with empowerment and sustainability as program goals.”
Ruth Angeles
Global Organization, Leadership, and Culture Head & Philippine Regional HR Head
“It is our commitment to cultivate a culture where inclusion is celebrated, varying ideas are valued and encouraged, and everyone feels secure to be their authentic selves while contributing our best to JFC’s goals.”
Valerie Amante
Global General Counsel, Ethics Head, and Compliance Officer
“We strive to maintain the highest standards of ethics and compliance, ensuring that integrity, respect, lawful practices, and stewardship are integral to how we do business.”
Richard CW Shin
Chief Financial Officer
Chief Risk Officer
“We are taking significant steps in strengthening our commitment to Sustainability, in order to deliver meaningful impact.”
Michael T. Ong
Head of Supply Chain, Philippines
“Our vision is to leave a legacy of environmental responsibility.”
Jose “Pepot” Minana
Chief Sustainability & Public Affairs Officer
“As a global food company, we are responsible and deliberate with our actions and their impact, and we are making our sustainability measures the way of the future.”
Reports
Learn more about the Jollibee Group’s commitment
to sustainability through our published ESG reports